Users will soon have a fresh option that allows them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the platform revealed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
This change is being tested over the following weeks before a full-scale rollout. This advancement aligns with a surge in AI content, driven by new video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing video streams on another major platform primarily display AI-generated videos. A significant portion of this content is deemed low-quality AI content, a term for substandard, factory-style content that is often nonsensical or bizarre.
Our research shows that many people enjoy content produced via AI tools, including computer-generated images to educational videos, and we aim to offer the community the ability to increase or decrease of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its service identified as made with AI. Overall, more than 100 mn media items are uploaded to the service daily, making AI content a minor portion of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of AI-generated videos they see by opening the topic control option in the app and selecting “AI-generated content”. Further subjects that currently be adjusted under the setting include news, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines oblige content makers to label lifelike AI-generated content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
In addition, the service will from now on add an “AI-made” watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This measure is intended to deter users from trying to bypass the tagging system.
Educational Initiatives
The platform is additionally introducing a $2 million educational fund for specialists and institutions to produce informative material about responsible artificial intelligence. This program will support charitable organizations specializing in educating coding and technology.
Platform Protection
The platform has justified its moderation strategy, during controversy over intentions to lay off a large number of safety staff in the United Kingdom. TikTok is expected to cut a significant number of roles in its trust and safety department in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official clarified that people-led review would remain essential, but AI can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by people. TikTok announced a significant reduction in explicit and harmful content handled by human moderators over the previous year due to the use of its AI tools.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is proving valuable process content quickly.”
